Why Have A Website?

Answers to a few questions you may have:

Why do I need a web site?
Every company can benefit from owning a web site, without it ever needing to sell a single product. As we all become more online conscious & increasingly use the web to find company & product information, there will be an increasing need to have an online presence. A small site, done well, can still provide you with a useful means for displaying your company or product information worldwide, at a relatively low cost.
How much does a site cost to run?
The day-to-day costs of a web site are the hosting fees, domain renewal fees, site updates/maintenance, site promotion/marketing, and support. A busy site will need more support, mainly for your visitors questions and problems, plus there will be a stronger case for adding new content to keep people coming back. When high traffic volumes are less of a priority then the level of promotional work required will reduce.
Are web sites cost effective?
Apart from the initial start-up period for a site, before it has any visibility and therefore reduced traffic, sites are often able to pay their own way. We encourage trickle feed investment into a site in order to get the best return and to develop the site in a way appropriate to it's use. It can be hard to measure effectiveness when no product is for sale, but large scale distribution of information has never been cheaper.
Do I need web space for my site?
Yes, every site has to be hosted on a server that is permanently connected to the Internet. This is a specialised service, offering different types of space, depending upon the features required for your site. We will advise you of your requirements and if necessary set you up with a suitable Hosting account.
What is web site promotion?
Promotion covers a range of activities, all of which are aimed towards raising the visibility of a site (or group of sites) to help increase the number of visitors and raise the brand/company profile. Activities may include keyword analysis and testing, exchanging links with other sites, search engine submissions and banner advertising campaigns.
Will you support our site?
Site visitor support, to help with day to day problems and questions, can be provided directly by us using a Webmaster link on your site or if you have any issues, contact us and we will deal with them as soon as possible. We'll also take care of any hosting issues that arise, plus manage your domain name(s) for any updates, renewals or transfers. We charge for these services on an as-required hourly basis. Very busy sites tend to need the commitment of a support contract of a few hours per month.
Can you tell me how my site's performing?
All our sites come with a FREE visitor counter which is very reliable and provides information on your site visitors. The information we are given includes browser types, pages visited, time spent on site, where the visitor came from, which search engine (if any) was used and the keywords used to find your site. We use this information to manage and steer your site development. Each week you will receive an email to show the basic daily visitor stats for your website.
What's aWebmaster?
Think of a Webmaster as your online: shop manager, sales person, technical support engineer, customer relations person, marketing specialist and project manager. A Webmaster link shows your visitors that you support your site, & is an easy contact if they're having problems in any way.
Why do some web sites display quicker than others?
The two main factors that will influence this are the speed with which a server can send your browser the pages to display, and the size of the files required to produce the display. The type of connection you have to the Internet (eg. dial-up modem or broadband connection) and the current loading on the server(s) in question will effect the available speed at which you can receive files. The content of the site you are visiting will determine file size; Text information produces small files, animation's, audio and some pictures produce larger files. The importance is to try and match your content to your target audience.

I'm proud of the results I have achieved for my clients, and I'm confident I can do the same for you. Please contact me today to get started.